NUBOON CO, LTD, is an affiliated company under Saha Pathanapibul PLC which was established in 1992 with an authorized capital of 25 million baht, with the objective of producing and distributing fruit and vegetable juices and beverages for both the domestic and the international market.

In 1993, the company started producing fruit juice products as well as canned tea and coffee products under the “FREEZE” brand. Moreover, the company was the first in Thailand to produce bottled 100% fresh squeezed Tangerine orange juice under the SMILE brand.

In 1996, the company increased its authorized capital to 35 million baht in order to expand production capacity to meet the demand from customers and the changes in the market.

In 1997, because of the variety of products and production capabilities, the company started as an OEM business (Original Equipment Manufacturer) in order to support the demand from customers both domestic and international.

International Standards

• GMP (Good Manufacturing Practice)
• HACCP (Hazard Analysis & Critical Control Point)
• ISO 9001:2000 (Quality Management System)
• ISO 14001:2004 (Environment Management System)
• HALAL

Currently, our company manufactures vegetable and fruit juices, beverages,  and tea and coffee products.  We also provide manufacturing services for domestic and international customers who need safe, high-quality products.  We distribute our products through various channels, such as department stores, convenience stores, cafes, hotels, restaurants, hospitals, airlines, educational institutions, and exports.  We also supply for industry such as the food production industry.  The company continually strives to develop working systems, production sites, tools, and equipment, as well as to comprehensively develop our personnel in order to offer products and value that maximize customer satisfaction.